How SomaForm sequenced its product build before committing to a full app
SMEC AI connected me into what felt like Australia's Route 180, the intersection of academia, business, consulting, and startups. That access is hard to find at our stage.
Mike Cardno
Founder, SomaForm
At a glance
Industry
Sports Tech, Swim Training
Delivery partner
No Moss
Getting the build order right
SomaForm, a science-based swim coaching startup, faced classic early-stage hurdles: uncertainty around product sequencing, a lack of strategic validation and feedback, and misalignment on build scope and timing.
Founder Mike Cardno needed to prioritise the right features in the right order before investing in a full build.
From a free consultation to a clear roadmap
Mike booked a free 45-minute consultation with SMEC AI, which delivered clarity and a tailored Statement of Advice with actionable recommendations.
From there SMEC AI connected SomaForm with No Moss, an AI solutions provider aligned with the company's goals and vision, to run rapid prototyping, customer journey mapping, and a tech roadmap.
What surprised me most about using AI in the business was realising that it doesn't replace doing the right things in the right order, it augments, in business-critical ways, the deliverables and thought processes that every founder must address.
Mike Cardno, Founder, SomaForm
The Impact
What changed for SomaForm
Rapid prototyping for faster market launch
Customer journey mapping to prioritise features
Tech roadmap aligned with business goals
Growing prospect engagement and active pilot discussions
“What surprised me most about using AI in the business was realising that it doesn't replace doing the right things in the right order, it augments, in business-critical ways, the deliverables and thought processes that every founder must address. SMEC AI connected me into what felt like Australia's Route 180, the intersection of academia, business, consulting, and startups. That access is hard to find at our stage.”
